Transact from strength.

The situation

An opportunity to build a premium audiovisual production house in Paris from the ground up, a company capable of competing at the top of the French market across cinema, television, music videos, advertising, and branded content.

The mandate

M&G Signature originated and built the company end to end. We created the entity, structured the team, designed and organised the service offering, built the full digital presence, and took on the financial and operational management of the business. We made the strategic introductions that connected it to brands, broadcasters, artists, and institutional partners.

The outcome

Cendre & Or Production is live and operating, with a portfolio spanning eighteen productions across film, series, music video, and advertising. Its credits include a theatrical feature with over 3.5 million French admissions and a music video with more than 100 million views, alongside broadcaster relationships and institutional partnerships.

The situation

Inevitable Studios, trading as INEVITABLE, is a Paris production company rebuilding the economics of filmmaking, with proprietary technology that takes a fully animated previs through to a photorealistic feature at a fraction of conventional cost. Founded in 2025 by five co-founders from cinema, technology, and audiovisual production, the company had signed production deals and proven the technology. What it did not have was access to the investors who fund at that level, or a process capable of standing up to institutional diligence.

The mandate

M&G Signature runs the capital raise. We began with a ten-day origination review before a single investor was approached, testing the proposition against live appetite in our network so the company went to market knowing what would land and what would not. We then built the equity story and investor materials, mapped and prioritised the investor universe across the United Kingdom, France, Monaco, and the Gulf, and are running introductions through to term sheet alongside Chief Executive Jean Mach.

The status

A live capital-raising mandate, with the origination review complete, materials in place, and the investor process underway.

The situation

A new insurance franchise preparing to launch in the UK, targeting commercial lines across the taxi, motor trade, restaurant, and fleet segments. The venture needed a complete, investor-ready business plan and a structured route to launch.

The mandate

M&G Signature wrote and presented the full business plan, the commercial strategy, the target-segment analysis, the financial projections, and the operational plan to launch. We structured the case for the business and prepared it to go live.

The outcome

The business plan was delivered and the franchise launched, set up to write commercial lines across its target segments with a first-year GWP target of £200k.