Cendre & Or Production
The situation
An opportunity to build a premium audiovisual production house in Paris from the ground up, a company capable of competing at the top of the French market across cinema, television, music videos, advertising, and branded content.
The mandate
M&G Signature originated and built the company end to end. We created the entity, structured the team, designed and organised the service offering, built the full digital presence, and took on the financial and operational management of the business. We made the strategic introductions that connected it to brands, broadcasters, artists, and institutional partners.
The outcome
Cendre & Or Production is live and operating, with a portfolio spanning eighteen productions across film, series, music video, and advertising. Its credits include a theatrical feature with over 3.5 million French admissions and a music video with more than 100 million views, alongside broadcaster relationships and institutional partnerships.
Impact
A premium production house built from inception to operation, 18 productions, a 3.5M-admission theatrical feature, a 100M-view music video
